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Mobile phone owners are using their mobiles more for messaging than for making or receiving calls. Respondents averaged 7.0 messages a day versus 4.0 calls. Individual ratios also show that 49.1% of respondents use their mobiles mainly for mail, compared to 34.6% mainly for phone calls.
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Owners are using the mail function on mobile phones differently from those on their home computers. More than 70% say that they send mail from their mobiles to a few specific people; over 30% say these are not the same people they send mail to from their PCs. Also, they are more concerned about their phone bills when using the mail function on their mobiles than when sending mail from PCs.
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One in four respondents have camera phones, and of these, approximately 80% use the camera often. Only 2.6% have integrated digital cameras that they have never used.
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The camera phones are used most often to photograph something the owner happened to see that caught his/her interest (42.4%). Other popular subjects are family members (39.5%), followed by friends (36.6%), self (26.4%), and pets (23.7%).
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Camera phone owners are finding that the camera quickly becomes an indispensable
accessory. Nearly half of the owners in this survey have taken a photo
in place of jotting a memo or sketch on paper. Also, the combination of
camera and mobile (already essential to daily life for most owners) has
created a boom in photo messaging. Around 70% send pictures they have
taken to someone else's mobile, and nearly 40% send images to someone
else's PC.
As the subjects of images captured on camera phones suggest, photo messaging
is easy fun: it tends to be quirky and personal, but casual, making it
easy for the sender to initiate contact with a friend or acquaintance.
Less intimidating than face-to-face contact but more expressive than mail,
the high volume of photo messaging also indicates that it is emerging
as a new mode of communication among the mobile and connected.
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Email is the most indispensable function on a mobile, according to respondents,
followed by the camera and Internet access. Respondents were most willing
to do without global positioning information, video capture, and Java
applications, in that order.
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Approximately 70% of the respondents have purchased digital content or services via their mobile phones. The most popular is ringtones, with graphics coming in second. Only 23.7% have purchased products other than digital content and services from mobile phone web sites. The most popular items are books, followed by fashion items and clothing.
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For further details, click
here. (in Japanese only)
A PDF file of the entire report is available here. (in Japanese only) |
